BE. BELIEVE. BECOME. The Unsexy Truth About Goal Setting

Let’s talk about goal setting. Not the Pinterest-board, vague vision kind. I’m talking about real, raw, brutally honest goal setting that actually changes your life and manifests your goals.

Most people approach it backwards. They focus on what they want to have — the yacht, the six-pack, the dream partner — and wonder why they feel stuck. 

You want those things? Cool. So does everybody else.

The problem is most people will never get them.

Why?

Because they’re lazy? Maybe. 

Because they lack the ability? Possibly. 

But more often than not, it’s because they’re aiming at the wrong target.

They focus on what they want to have — the car, the abs, the attention — instead of who they need to be to earn it. And when you aim at the wrong thing, you miss every time.

Your Goals Are Trash (And That's Okay)

Let’s be honest — goals like “get rich,” “travel,” or “have more sex” aren’t unique. They’re universal. Everyone wants them. But those are surface-level desires, not a meaningful direction. They belong on a bucket list - not as your guiding life strategy. And when your goals are vague, your results will be too.

Worse, those goals often aren’t even yours.

You’ve been sold them.

By Instagram.

By ads.

By society.

And now you’re out here chasing someone else’s dream wondering why you feel empty.

From "What Do I Want to Have" to "Who Do I Want to Be?"

The shift starts here: stop asking what you want to have and start asking who you want to become.

Don’t just say, “I want to start a business.”

Be the kind of person who runs a successful business, negotiates like a boss, makes smart business decisions, and can lead a team to victory.

Don’t say, “I want a partner who’s sexy and successful.”

Be the kind of partner who attracts that person.

Don’t say, “I want a private jet.”

Be the kind of person who builds wealth with discipline, consistency, and strategy - not the kind of person who crosses their fingers and hopes for a big break. Or worse, the kind of person who makes poor financial decisions to impress their colleagues.

The 3 B's: BE. BELIEVE. BEHAVE

Let’s break down the framework:

1. BE

This is your identity.

Who do you want to be at your core?

Fit? Confident? Magnetic?

An outstanding salesperson? A present parent? A respected leader?

Name it. Own it. Embody it.

2. BELIEVE

What beliefs must that version of you hold?

This is where we translate identity into principles.

Principles are your rules for life.

If you want to be a fit partner, maybe you believe in never eating fast food and exercising daily.

If you want to be a successful entrepreneur, maybe you believe in making data-driven decisions and keeping your word.

Your beliefs drive your behavior.

And if they don’t, they're just mental masturbation. Feel-good statements with no backbone. Hollow words. Empty affirmations.

Which takes us to…

3. BEHAVE

Here’s the hard part. You know who you want to be. You know what they believe. Now… are you acting like it?

Every moment is a fork in the road — a decision to embody the person you want to become or to betray that vision. There’s no neutral. Every habit is either aligned or misaligned with your purpose.

Working hard doesn’t mean you’re on the right path.

Grinding aimlessly is just movement without meaning.

You don’t need more hustle - you need more alignment.

No More Victim Cards

Can we be honest for a second?

If you’re clinging to a story about why you can’t be the person you want to be… that’s not reality. That’s identity theft. You’ve stolen your own future by choosing to identify as a victim.

Let me put it this way: 

A three-legged dog at the dog park doesn’t know it’s missing a leg. It plays just as hard as every other dog. Why? Because it acts as if it’s whole. It doesn’t know any better.

Do the same.

Don’t just heal… transcend.

You Can Be That Person RIGHT NOW!

Here’s the most empowering part of this whole thing:

You don’t have to wait.

If your goals are rooted in being instead of having, then you don’t have to wait for the paycheck, the six-pack, or the milestone.

You can start being that person today - by living by their beliefs and acting like they would.

RIGHT NOW!

It’s not about getting the yacht. It’s about becoming the kind of person who earns the yacht.It’s not about finding the one. It’s about becoming the one.

Final Thought: Embody or Edit

There’s only one question to ask at the end of each day:

Did I behave in accordance with the person I said I wanted to become?

If not, you’ve got two choices:

• Embody it tomorrow.

• Or… revise who you say you want to be.

And let me be clear - revising your dream to match your behavior is a slow death. So pick the first option.

Be the person you were meant to be.

RIGHT NOW!